This document is intended for clients who intend to deliver us the graphics package to be used for either editing or live broadcasting, rather than having our team create these elements. If the Architex team is designing and creating these elements, this can be ignored.
Please don’t let this document intimidate you, it’s here to help. It goes into detail on file formats and the ideal way to deliver graphics to us in the most efficient manner in the case that you are creating all of the graphical assets.
We are also here to help. Any of these elements can be created by our staff instead of yours, and we can intake almost any format or codec and convert them to what’s needed.
And of course, not all the assets are needed if you don’t want them. This is just a recommended list. In the other direction, of course, the laws of creativity state that the sky's the limit, so if you have ideas or desires outside of what’s discussed, let us know. We love those kinds of questions!
Visual identity assets (for example)
Brand style guide
Logo files
Color selection
Font files
Example images, videos, publications, etc, so we can get a feel for your brand
Full screen Background
File Formats
Preferred filetype: *.png
Preferred aspect ratio: 16:9
Preferred resolution: 1080p (1920x1080)
graphic will serve as background for most broadcast screens
Full screen graphics
File formats
Preferred filetype: *.png
Preferred aspect ratio: 16:9
Preferred resolution: 1080p (1920x1080)
Stillstore logo image
“We seem to have run into a technical glitch. Please stand by.”
Single graphic or groups of images to display during presentations
Examples:
Screen bugs
File formats
Preferred filetype: *.png with each bug graphic isolated on a transparent background
Preferred aspect ratio: 16:9
Preferred resolution: 1080p (1920x1080) with bugs sized and in position
Logo Bug
Logo in Lower Right Corner, base should sit at about 1025 pixels on the Y axis, and the right edge should sit at about 1824 pixels on the X axis
Logo height approx. 80 pixels
Text Bugs
i.e. an event hashtag or call to action
In Lower Left Corner, left edge should sit at about 96 pixels on the X access, and be visually centered with the logo Bug on the Y axis
Example of both Logo and Text bugs, displayed here over a background for context:
Note: this example shows both left and right bugs superimposed over a background, the way they will typically be displayed in a background. However, each bug should be isolated to it's own .png file over transparency:
PowerPoint Decks
File formats
Preferred filetype: *.pptx
Preferred aspect ratio: 16:9
Example Assets
Pre-show graphics loop
Speaker slide deck
Titles (Lower Thirds)
File formats
Preferred aspect ratio: 16:9
Note: please deliver full 1920x1080 image with titles sized and in position
Preferred filetype: *.psd
Layer setup is important for our conversion. We can manipulate as needed, but for the most efficient delivery, please have no more than ONE layer of subfolders in the layer structure, and simplify to as few layer groups as possible. Contact us with any questions.
Please deliver in two methods:
Image PSDs with example text layer(s)
Spreadsheet with text to be displayed
If we’ve already shared with you a Google Sheet, please use that one.
Each TAB in the spreadsheet is a different format (2-shot, 4 shot, ticker, etc.)
Each ROW in the sheet is a unique set of text to be displayed
An example template can be downloaded or copied here
Names & Titles
Full Screen Name & Title
1-shot frame name & title (or just name) on background
2-shot frame name & title (or just name)
3-shot name & title (or just name)
4, 5 & 6-shot frames
PIP, 1 speaker name and title, with feed for slides
Ribbon
Text reinforcement, such as URLs, names to refer to, etc.
Videos
File formats
Preferred filetype: *.mp4
Preferred codec: H.264
Preferred aspect ratio: 16:9
Preferred resolution: 1080p (1920x1080)
Example assets
“Starting soon” motion graphic
Intro videos
Outro video
Pre-recorded segment videos
Interstitials / Stingers
These can have audio or be silent, whichever you prefer.
Advanced: these can have transparency built in if desired. Please contact us to discuss specifics if going this route.
Let us help!
If you need assistance creating, or editing any of these assets, we have graphic designers, video designers, and 3D motion graphics designers ready to create for you!
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